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Public Relations

• Sales and marketing
• Advertising in mainland China
• Charities and public service organizations
• Issue advocacy and lobbying
• Trade shows and conferences
• Political services (Washington, Beijing)

Public relations services are critical for foreign companies seeking to create a respected brand name in the Chinese market. Lehman & Co. helps large foreign enterprises organize sales and marketing operations in China's major cities and also assists smaller companies in developing cost-effective public relations campaigns, including attendance at China's trade shows and conferences. Lehman & Co.'s consultants will also personally represent foreign companies in negotiations and we assist clients in locating sales representatives.

Advertising in the various Chinese media outlets is useful for companies wishing to push a new product in China. Lehman & Co. helps clients structure a targeted PR campaign, so that foreign companies may focus on particular interest groups and geographical areas. For example, a pharmaceutical company may wish to commission a marketing campaign among specialist physicians before investing in advertising to the larger medical community and ultimately, marketing directly to the Chinese consumers.